Executive Program in Business Management (EPBM) from IIM Calcutta





Overview
As the world advances into the twenty - first century, managers face the challenge of increasing competition due to the globalization of business and economy. Salient changes witnessed are the deregulation and liberalization of economies, changing industry structures, mergers, acquisitions & alliance formations to sustain growth, privatization, technological advances, changes in the consumer preferences and life-style, and emergence of new forms of organization & management practices.

Not only business organizations, but the managers themselves need to equip themselves with new skills and resources needed to manage such enterprises. These skills are needed for the managers to assume greater responsibilities through career advancement based on knowledge, skills and competence.

The Executive Programme in Business Management is designed to provide managers and professionals with a broad overview of the key concepts, tools and techniques needed to successfully meet the challenges of today’s global business environment. Individual courses will give participants the knowledge needed to work cross-functionally within the organization and become more skilled in the basics of business management.

Programme USP
  • Premier & successful General Management Program from IIMC – India’s foremost business school
  • India's best General Management Programme for Executives with most updated course content
  • Books, Cases and Study Materials included in the course
  • A new team of program directors, each from a core business area, to build in more rigour & quality into the program
  • Specially selected core faculty
  • Quality interactions and increased peer group learning
  • Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.
  • Participants selected, based on elaborate selection process and profiling.
  • Alumni Status from IIMC
  • Huge alumni base from past 18 batches have been largely benefited from EPBM course. Several participants have advanced their careers within and outside their organizations.
Programme Benefits
  • Superior performance on the job
  • Exclusive focus on imparting managerial skills
  • Development of career
Program Objectives
  • Premier certification from IIM Calcutta
  • Career Enhancement
Course Duration
  • 12 months excluding campus, holidays and examinations.
Campus Classes
  • There will be two campus programmes, one at the beginning and one towards the end. 
  • Two campus visits of 5 days duration.
  • The campus visit fee will be INR 40,000/- (i.e. INR 4,000/- per day) excluding Service Tax.
  • The visit at the Joka campus is a crucial component of EPBM course; it provides an opportunity to the participants to have face to face interactions with the faculty.
Class Schedule
  • Thursdays 6.45 PM - 9.45 PM; Sundays 3.30 PM – 6.30 PM (6.45 PM to 9.45 PM for first two months) 
  • But few make up classes may be held on other days
  • Break periods: Monsoon: 8th August to 15th August ; Winter: 25th December to 2nd January, all days inclusive
Evaluation Methodology 
Participants are evaluated on the basis of examinations for all the courses (Written exams, online exams and assignments). Participants will be given any one of the following grades: “Excellent”; “Good”; “Average”; or “Poor.” The cut-off marks for the grades will be revealed but not the actual marks obtained.Those getting not more than two “Poor” grades will get a certificate of successful completion of the EPBM course and the course-wise grades obtained will be mentioned in the certificate. Those getting more than two “Poor” grades will get only a certificate of participation in the EPBM course. In such cases, the grade will not be mentioned in the certificate. 

Certification
IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the EPBM course successfully. Giving feedback is an integral part of the completion requirements of the EPBM course. 

Career Options
  • IIMC certification and Alumni network enables participants for a better career
  • Management Positions in IT/ITES & other segments
  • No Placement Assistance will be provided
Pedagogy 
The pedagogy will be highly interactive. It will leverage use of technology and will consist of, depending on the subject, a judicious blend of lectures, real life case studies, quizzes and assignments.

Who Should Attend 
Middle & Senior level working executives and professionals in business organizations may apply for this program. The program offers quality interactions with experienced executives, and peer group learning as average experience of the participants is around 8-10 years.

Eligibility 
  • Applicants should be working professionals/self-employed.
  • Graduates (10+2+3) / post graduates in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
  • Minimum 5 years of work experience (full-time paid employment) post completion of graduation as on Application Closure Date.
Selection Procedure
  • An Entrance Test will be conducted to select eligible candidates to the EPBM course. Candidates who qualify the above eligibility criteria will be considered for the Entrance Test. Final Selection will be made basis the candidates’ performance in the Entrance Test. No deviations to the laid out Eligibility Criteria (unless otherwise mentioned above) will be considered. For ready reference, download preparation material from -
  • Desired Proficiencies in the Candidate (in addition to the Eligibility Criteria) – Proficiency in English since it would be the medium of instruction.
  • Basic numerical ability and mathematical skills - including Algebra (e.g. Equation of Straight Line), Basic Differential & Integral Calculus and Ability to Interpret Graphs.
  • Ability to reason logically
  • General awareness – including knowledge of Industry
Program Details 
Spread over one year, the program provides the participants with skills for leadership in the knowledge economy through an innovative curriculum. Faculty from IIMC and distinguished visiting faculty from reputed academic institutions and industry handle these courses. 

The program curriculum focuses on equipping the participants:
  • with an inside look at each main functional area, its purpose and role
  • with the ability to understand the economic and regulatory trends
  • learn various analytical tools and techniques that can give deeper insights in to business
  • with the ability to take a big picture approach quintessential for senior managers.
The in-campus component is held at the end of the 1-year Program. This is a crucial component covering 5 days, which provides the participants an orientation towards case based learning. It is compulsory for all participants. 

Program Contents 
Term I 
  • Course Title: Behavioral Sciences-1
    • Introduction & Foundations
    • Personality, & Perception
    • Values & Attitudes
    • Motivation
    • Group & Team Dynamics
    • Case Discussion
    • Leadership
    • Case Discussion
  • Course Title: Behavioral Sciences-2
    • OD: Strategy-Environ-Effectiveness
    • Fundamentals of Structure
    • Technology, Age, Life cycle
    • Organizational Culture
    • Organizational Change
    • Case Discussion
  • Course Title:Managerial Economics I - Micro-economics
    • Demand-supply Analysis
    • Elasticity , Opportunity Cost , Production Costs
    • Production Costs contd., Firm Behavior, Perfect Competition
    • Perfect Competition contd., Monopoly
    • Pricing Strategies, Game Theory
    • Game Theory contd., Asymmetric Information
    • Asymmetric Information contd., Externalities, Public Goods
  • Course Title:Managerial Economics II - Macro-economics
    • Introduction
    • National Income Accounting
    • Theory of income Determination
    • Monetary Policy
    • Fiscal Policy
    • Open Economy Macroeconomics
  • Course Title:  Financial Accounting
    • Conceptual Framework of Accounting
    • Understanding Financial Statements - I
    • Concepts of Corporate Financial Statements
    • Balance Sheet
    • Profit & Loss Statement
    • Understanding Financial Statements - II
    • Preparation & presentation of financial statements – Balance Sheet
    • Understanding Financial Statements – III
    • Preparation & presentation of financial statements – Profit & Loss Statement
    • Understanding Financial Statements – IV
    • Cash Flow Statement
    • Exercises on Cash Flow Statement
    • Understanding Financial Statements – V
    • Select Corporate Accounting Policies: Implications
    • Financial Statements Analysis – I
    • Basic Analytical Tools
    • Analyzing an Annual Report
    • Financial Statements Analysis - II
    • Profitability Analysis
  • Course Title: Cost & Management Accounting
    • Overview of cost accounting principles. elements of cost; cost classification; cost sheet
    • Accounting for overheads, allocation of Service department costs, joint products
    • Absorbtion and marginal costing methods.
    • Job costing, process costing (1)
    • Process costing (2), assessment of cost behaviour, learning curves
    • Cost - Volume - Profit analysis; break even analysis, cost information for special decisions (relevant costing)
    • Standard costing, budgetary control, variance analysis, introduction to Activity Based  Costing (ABC)
  • Course Title: Statistics
    • Probability Theory & its Applications
    • Utility & Decision Making
    • Distribution Theory – Modeling Real Data
    • Bi-variate Data Analysis
    • Sampling Theory
    • Statistical Inference
    • Advance Inference (case studies & applications)
Term II
  • Course Title: Marketing Management
    • Introduction to Marketing Management – Customer Focus and Managing Customer Loyalty
    • Evaluating Opportunities in the Changing Marketing Environment
    • Marketing Research and Market Intelligence
    • Marketing Research Process
    • Designing Customer Driven Marketing Strategy and Marketing Mix Management
    • Product Decisions
    • Promotion Decisions
    • Pricing Decisions
    • Sales and Distribution Decisions
  • Course Title: Human Resource Management
    • Human Resource Management Context and Challenge.
    • Trends and Challenges.
    • External and Internal factors.
    • Organizational and Individual Perspective.
    • HRM System.
    • Human Resource Planning, Recruitment, Selection and Induction.
    • Forecasting
    • Sources
    • Selection Process and Methods
    • Training, Development and Career Planning
    • Training Plan and Process
    • Evaluation
    • Career Development
    • Performance Appraisal & Reward System
    • Control and Motivation Needs.
    • Purpose, Process, Outcomes.
    • Feedback, Developmental Appraisal.
    • Individual and Group Rewards
  • Course Title: Operations Management
    • Operations Management: An Overview 
    • Process Analysis
    • Production & Operations Planning
    • Total Quality Management
    • Managing Inventory
    • Building Quality in Products/Processes
    • Supply Chain Management
  • Course Title: Corporate Finance
    • Corporate Finance Overview.
    • Capital Structure.
    • Longterm Finance
    • Capital Budgeting Techniques
    • Working Capital Management
  • Course Title: Information Technology for Competitive Advantage
    • Foundations – Excel Skills for Modelling
    • Lookup, Data Table, Scenario Manager, Pivot Tables, Goal Seek, Solver
    • Model Engineering & Analysis
  • Course Title: Strategic Management
    • Course Overview
    • What is strategy?
    • Industry Analysis & Competition
    • Positioning
    • Growth Strategies
    • Diversification and Corporate Strategy
    • Strategic failure and core rigidities
    • Nuances of strategy implementation
    • Managing strategic change
Faculty

Professor Manisha Chakrabarty

Manisha Chakrabarty Photo

Dr. Manisha Chakrabarty is an Associate Professor in the Economics Department at IIM-C. Dr. Chakrabarty holds a Ph.D. from the Indian Statistical Institute, Calcutta. She also has Masters in Science from Calcutta University with specialization in Statistics and Econometrics along with a Bachelors in Science from the same University. Dr. Chakrabarty’s research interests include Applied Econometrics, Development Economics and Applied Finance. She has also undertaken consulting assignments in areas of Gender Issues, Inclusive Growth particularly for target groups of population, Program Evaluation, Education and Poverty Analysis. She teaches Macroeconomics, Econometric Methods, Applied Macroeconometrics, Financial Econometrics, Quantitative Research Methods and Topics in Advanced Econometrics at IIM-C.

Professor Sudip Chaudhuri

Sudip Chaudhury photo

Dr Sudip Chaudhuri is a Professor of Economics at the Indian Institute of Management Calcutta. The courses taught by him include Macroeconomics, Industrial Policy, Management of the Economy, Economics of Development. His research interests include industrial policy, role of state in developing countries and intellectual property rights. He has published widely including a book on WTO and India’s Pharmaceuticals Industry: Patent Protection, TRIPS and Developing Countries, Oxford, University Press. The book was quoted extensively in the recent Supreme Court judgment on the Novartis patent case. He has done commissioned studies for various organizations including the World Health Organization, Geneva, United Nation Development Programme, New York, United Nations Industrial Development Organization, Vienna, Reserve Bank of India and the Government of India.


Professor Suren Sista

Suren Sista Photo

Professor Suren Sista, Assistant Professor, Marketing group at IIM-C, is a Fellow of the Indian Institute of Management Bangalore. He is also a Post-Graduate in Marketing Communications from Mudra Institute of Communications Ahmedabad, and a B.Sc. from Osmania University, Hyderabad. He has worked as a researcher in AC Nielsen (erstwhile ORG-MARG) and IMRB International (erstwhile IMRB). He has also undertaken consulting assignments on the business of sports, and entertainment. His teaching and research interests are in the area of Marketing, Relationship Marketing, and Research Methods. He was a Dr. D C Pavate Research Fellow at Cambridge Judge Business School, University of Cambridge.


Testimonials

IIMC in itself is a brand which attracted me to take admission to EPBM and it has lived up to its expectation.
Parikshit Ghosh, Mahindra & Mahindra, EPBM-14 

Course content is quite good and comprehensive too. It is very well designed and is really useful & effective to acquire necessary knowledge and skills required to excel in our respective area of work.
Kaushik Dan, Honda Motors, EPBM-11


Programme Video
Programme Fees
Application fees: INR 2,000/-
Registration fees (after selection): INR 6,800/- plus Service Tax
Programme fees (after selection): INR 2,72,000/- plus Service Tax
Total Fees (excluding campus fees): INR 2,78,800/- plus Service Tax
Campus fees (To be paid separately before campus visit): INR 40,000/- plus Service Tax

Entire fees is payable in conveniently spread and interest fees installments after selection as per below-mentioned schedule:

 Installment Amount INR Last date of payment
 First Installment73,300/- + ST and INR 6,800/- +ST (Registration fees) As per offer letter
 Second Installment 69,420/- + ST On or before 30th Oct 2016
 Third Installment 69,420/- + ST  On or before 30th Jan 2017
 Fourth Installment 59,860/- + ST  On or before 10th April 2017      
 Total 2,78,800/- (excludes campus fees)    

Education loan is also available after selection.

Important Note
  • IIMC invests a lot to maintain high quality of program delivery. The student fee includes all the course material which is books, simulations and cases, certification and alumni membership for IIMC.
  • Fee for Books and Cases is included in the total Fees.
  • All fees except “Campus Fee” is to be paid online.
  • Campus Fee is not included in the installment schedule below.
Important Dates
  • Last Date of Application: 15th July 2016
  • Entrance Exams: Every Saturday & Sunday (last entrance test on 17th July 2016)
  • Selection Result: 22nd July 2016
  • Last Date for Payment of Fees: 30th July 2016
  • Technical Orientation: 31st July 2016 (Classes every Thursday evening and Sundays thereafter)
  • 1st Campus Visit: 31st Aug to 5th Sep 2016
  • 2nd Campus Visit: TBD