Overview
Consequent to decades of information technology deployment, organizations today have more information at hand about their business environment than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool.
Business Analytics is all about sophisticated quantitative and statistical analysis and predictive modeling used towards building competitive strategies around data- driven insights that in turn generate impressive business results. Examples of business analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance.
A wealth of examples- from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.
Salient Features of the Business Analytics Program:
- Premier and successful Business Analytics Program from IIMC (6th batch) – India’s foremost business school.
- Revised and updated course content and coverage with special inputs from Boston University
- All books, cases and other study material included in the course.
- A dynamic team of program directors – each from the core business area – to build in more rigor and quality into the program.
- Specially selected core faculty – both domestic & International.
- Quality interactions and increased peer group learning.
- Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.
- Rich participants profile – Participants selected, based on elaborate selection process and profiling.
- Alumni Status from IIMC – Large Alumni base from past batches have been largely benefited from this program. Several participants have advanced their careers within and outside their organizations.
Program Benefits:
- Superior performance on the job, exclusive focus on imparting relevant skills and development of career
- This executive long distance business analytics program is designed to expose participants to state of the art tools and techniques of business analytics
- The program coverage would include discussion on topics such as Data Mining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling, Advanced marketing Research etc.
- The overall value gained at the end of the business analytics program is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition.
Program Objectives:
- Premier certification from IIM Calcutta
- Career Enhancement
- Business Analysis skills
Schedule & Duration Schedule
- Saturdays – 9.00 am to 12.00 noon
- Sundays – 9.00 am to 12.00 noon
Duration
- One Year
Who Should Attend
Professionals interested to build a career in Analytics; the business analytics program would demand adequate familiarity with high-school level mathematics.Eligibility
- At least graduation in Science or Engineering with minimum 50% marks
- Minimum 2 years of work experience and currently employed
- Proficiency in English since it would be the medium of instruction.
- Basic numerical ability and mathematical skills - including Algebra (e.g. Equation of Straight Line), Basic Differential & Integral Calculus and Ability to Interpret Graphs.
- Ability to reason logically
- General awareness – including knowledge of Industry
Selection Process
- Scrutiny of application forms and profile screening
Pedagogy
- Interactive Online 'Live' classes in 50+ centers all across India
- Campus classes at IIM Calcutta (two times and total of 5 days)
- Theory and Practical Inputs
- Case-based approach
- Business Simulation exercises
- Assessments: Written Test, Assignments, Project & Online Examinations
- Evaluation: Evaluation shall be conducted by the institute. Participants are evaluated on the basis of examinations for all the courses.
- The need for using analytics in organizations for sustainable competitive advantage
- Leveraging data from within and outside organizations to generate insights for better operational and financial results
- Best practices in business analytics adopted by global firms for recognizing opportunities and mitigating risks
- Induction principles, Sets
- Matrix and determinant, Permutation and Combination
- Differential Calculus – function, limit, continuity, derivative, maxima, minima
- Integral Calculus – indefinite integrals, definite integrals, computation of length, area, volume
- Uncertainty and Randomness
- Probability Distributions and their applications: Modeling real data
- Sampling Theory
- Elements of Statistical Inference
- Model formulation using Influence diagram
- Spreadsheet Engineering
- Excel functions needed for model building
- Excel features to create sensitivity results
- Management of Information
- Knowledge discovery from data
- Association rules
- Classification
- Clustering
- Data warehousing & OLAP
- Review of Regression Models
- Stationary Time Series
- Time Domain ARIMA Models
- Financial Time Series
- Market Research
- Customer Segmentation
- Direct Marketing
- Customer Relationship Management
- Customer retention and churn
- Valuation Analytics
- Fixed Income Analytics
- Investment Analytics
- Trading Analytics
- Financial Risk Analytics
- Optimization Analytics
- Supply Chain Analytics
- Pricing Analytics
Testimonials from Past Students
Tarang Patel, Zonal Manager – Training & Development, Bajaj Allianz Life Insurance Company Limited.
Career Options
A course in BA leads to better on job performance as this is a skilling business analytics program, value adds by imparting domain skills in participants. The course has been acknowledged to help both the practitioners as well as those keen to enter the field. People who are at the lower levels of business analytics job pyramid look forward to advancements to next levels by the process of learning and skills development. The ones who have an interest in the area and want to start a career in analytics too will find this course very useful.The industry sector wise, educational background and work-ex based popularity of past batches is a good indicator where the target segment lies for this course.IT/ ITES, BFSI, Telecom, Services, KPO, consultancy are the most common seekers for courses on analytics.
Important Dates and Fees
Application last date: 30th May 2016 (Application are selected on first-come-first-serve-basis)Registration Fee: INR 5000 + Service Tax
The fees is to be paid in interest-free installments to IIM Calcutta as per the following installment pattern:
Installment pattern:
1st Installment (on joining 22nd June 2016) - INR 80,000/- + INR 5,000/- (Registration Fees) + Service Tax2nd Installment (on or before 22nd Sept 2016) – INR 65,000/- + Service Tax
3rd Installment (on or before 22nd December 2016) – INR 55,000/- + Service Tax
Installment amounts inclusive of taxes. Does not include campus fees.