Executive Global Business Management Programme from IIM Lucknow (Noida Campus)


Overview
Today's challenging economic climate calls for multifaceted leaders who have a more holistic view of business, who can spot emerging opportunities, and who can navigate through periods of decline as well as growth. In response, this program helps participants master new skills, explore diverse perspectives, and develop new leadership styles—transforming them into outstanding business leaders who have the judgment, confidence, and skills to lead their organizations in all economic environments. 
Designed to create outstanding business leaders, the program helps participants explore diverse perspectives, master new skills, and lead cross-functional teams. The result is a personal transformation that serves both the individual and the sponsoring organization. 
The program is designed to provide managers and professionals with a broad overview of the key concepts, tools and techniques needed to successfully meet the challenges of today's global business environment. Individual courses will give participants the knowledge needed to work cross-functionally within the organization and become more skilled in the basics of business management.
Schedule & Duration
Schedule
  • Wednesday 6:30 – 9:30 pm; Friday 6:30 – 9:30 pm.
Duration
  • 1 Year.
Who Should Attend
Eligibility
  • Applicants should be working professionals/self-employed
  • Graduates (10+2+3) in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
  • Minimum 3 years of work experience (full-time paid employment) post completion of graduation as on Application Closure Date
Program Details

Keeping in mind the requirements of the Industry, the modules are designed to create managerial and leadership competence among professionals.

Marketing Management

  • Principles of Marketing
  • Part A : Marketing Strategies
    • Marketing Fundamentals
    • Customers Insights
    • Segmenting Targeting and Positioning
    • Sales Management Fundamental
    • Understanding Marketing channel and physical distribution
    • Product, Pricing and  Promotion decision
    • Services Marketing
    • Customer Relationship Marketing
    • Data Analytics
  • Marketing Strategy
  • Part B : Global Marketing
    • Entry and Expansion strategies
    • Marketing channel and Product decisions
    • Promotion (advertisement) and Pricing decisions

Global Business Environment

  • Understanding Indian & Global Business Environment
  • Economic Development of India_ Past and Present: A broad overview of Growth under planning
  • Institutions, Integrations and Geography_ Determinants of Economic Growth
  • Role of State in a Market Economy -  India’s Industrial Policy
  • Forces of Globalization & Indian business and WTO agreements & Emerging business environment
  • Culture and Corruption  in International Business
  • International Business Negotiation
  • Theory of Comparative Advantage
  • Foreign Exchange Markets , Exchange Rate movement and Indian Rupee
  • International  Financial System and Country Risk Analysis

Organizational Behavior

  • Diversity in Organization
  • Personality & Values
  • Decision Making
  • Motivation Concepts & Application
  • Understanding Group Dynamics & Team Working
  • Power & Influence
  • Leadership Styles
  • Change Management

Human Resource Management

  • Global trends and challenges in HRM
  • Understanding HRM as a system & its linkages with corporate strategy & business processes; strategic role of HR; HR and corporate performance.
  • HR Processes: HR Planning, job analysis, recruitment and selection, Training and Development, Performance Management, and compensation management.
  • Understanding HRM in a global perspective: Introduction and Relevance of International HRM; Differences between International and Domestic HRM.
  • Cultural impact on HRM: Understanding cultural context and the influence of national culture on corporate culture and the HR systems.
  • Strategic Staffing and Training; Compensation Issues in MNCs in India and abroad.

Quantitative Techniques for Executives

  • Data Analysis: Collection, Organization, Construction & Graphing of frequency distribution
  • Concept of Central Tendency, Variability &Skewness
  • Contd. Central Tendency, Variability & Skewness
  • Decision Making in Management – Concept/ application of Probability Theory
  • Decision Making in Management: Concept/Application of Correlation & Regression Analysis
  • Decision Making in Management – Selection of Optimal Strategy in one Action and Multi-action Problems (Decision Trees).

Business Communication

  • Audience Analysis, Meeting your Audiences Needs, Breaking mental blocks and Active Listening
  • Strategies for Cross Cultural Communication & Improving and Achieving Multicultural Sensitivity.
  • Delivering Business Presentations
  • Effective Document Preparation
  • Business Report Writing (Preliminaries & Orientation)
  • Employment Communication

Principles of Accounting

  • Cost Concepts and Classification
  • Financial Statement Analysis
  • Break even Analysis
  • Indian Accounting Standards vs International Financial Reporting Standards (IFRS)
  • Fair Value Accounting
  • IFRS for selected items like revenue recognition, Inventory, Tangible Assets, Intangible Assets and Leases

Finance

  • An Overview of Finance
  • Exchange Rates and Markets
  • Foreign Exchange Risk Management
  • Working  Capital Decision Making
  • Capital Expenditure Decision Making
  • Current Asset Management

Strategic Management

  • Introduction to strategic management
  • Analysis of internal environment
  • Generic Strategy
  • Competitive Advantage
  • Managing Internationalization process
  • Strategic control
Program Fees
 For Indian StudentsFor International Students
Application FeeRs. 2, 000/-USD 100
Program FeeRs. 1, 86, 000/-USD 8000
Registration FeeRs. 4,650/-USD 400
Campus FeeRs. 25, 000/-*Rs. 25, 000/-* (INR)
Total Fee
  • *Campus Fees (inclusive of Boarding and Lodging) and Books and Materials Fees is payable by student directly to “Indian Institute of Management Lucknow” payable at Noida.


Important Dates
  • Last Date: October 19, 2012
Installment Details
InstallmentDateAmount INRAmount USD
I2012-11-20Rs.Rs. 83596+ Rs. 5225USD 3200 + USD 400
II2013-02-20Rs. 62697USD 2400
III2013-05-20Rs. 62697USD 2400