Certificate Programme in Consumer Sales Management (CPCSM-Sales) from IIM Rohtak

Qualified and competent sales professionals are always in demand. Organizations of any nature require a trained sales force and invest heavily in sales training. In ever changing business dynamics, sales as a function also requires much more than basic understanding of sales concepts. A competent sales professional now needs to be well versed in business fundamentals to be more efficient and to be ready to take more challenging responsibilities.
Certificate Program in Direct Sales Management is designed keeping such requirements in mind. It is a unique program offering specialized sales specific curriculum suitable for B2B sales and Channel sales professionals.

  • Premium certification from one of the leading B-Schools in India
  • Teaching through real life scenarios and case studies
  • Prepare participants for increasingly demanding customer service landscape
Programme Modules

  • Management Fundamentals
  • Communicating with customers – soft skills, negotiation, presentation
  • Dynamics of Customer Relationship
  • Sales planning and processes
  • Consumer Behaviour
  • B2B sales and marketing
  • Service marketing
  • Interpersonal communication
  • Sales and distribution
  • Costing- Price, margins
  • Market Segmentation

Graduate with minimum 50% marks and maximum 5 years of work experience.

The teaching approach will be highly interactive taking advantage of the technological benefits. The pedagogy followed for the program will be judicious blend of lectures, real life case studies, quizzes, assignments etc. HGEIL to ensure uninterrupted technical support in conducting online classes, quizzes, etc.

Program Delivery
The sessions will be delivered on Hughes Global Education interactive learning platform.

Duration & Programme Schedule
One session in a week (Total 45 hours in 6 months)

Programme Directors
The programme is designed and directed by Dr. SK Pandey & Dr. Nirmalya Bandyopadhyay

Programme Fee (INR)
  • Application Fee: 2,300/-
  • Program Fees: 32,000/-
  • Books and Study Materials: 1,500/-
  • Service Tax to be paid extra at applicable rates (currently @ 15%)
Installment Schedule (INR)
Installment I due on 25th June, 2016: 17,500 ( includes 1,500/- books charges)/- + S.T
Installment II due on 10th Aug 201616,000/- + S.T

Important Dates
Last date for receipt of Applications: 13th June, 2016
Declaration of the list of eligible candidates: 15th June, 2016
First Instalment of Fees (Last Date): 25th June, 2016
Orientation and briefing: 28th June, 2016