Executive Post Graduate Certificate in Marketing Management (EPGCMM)

Currently Closed

Marketing Management (EPGCMM) from IIMK: Overview

Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning mode, the Programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.

Marketing Management (EPGCMM) from IIMK: Programme Objectives

The objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to build upon participants' existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.

Marketing Management (EPGCMM) from IIMK: Programme USP

  • IIMK is among the top 10 Indian B-schools.
  • IIMK is the pioneer in starting the program of this kind not only in India but in Asia-Pacific.
  • Over 1000 executives have benefited so far from similar programs of IIMK.
  • The most rigorous and quality online program in the country in management.
  • Quality interactions with experienced executives and peer group learning as average experience of the participants in last few batches have been 8 years.
  • Several participants have advanced their careers within and outside their organizations.
  • One module of one week in the beautiful and advanced IIMK Campus in Calicut, Kerala.
  • Specifically designed for working executives with all the flexibility benefits of Interactive Distance Learning.
  • The selection is based on scrutiny of applications and interviews through IOL platform.

Schedule & Duration

Mondays 6.45 pm – 9.45 pm
Sundays 3:30 pm – 6:30 pm
*Class schedule mentioned is subject to change. EPGP office reserves the rights to change the schedule.

Eligibility Criteria: Who Should Attend

  • Working professionals with a minimum of 5 years work experience
  • Bachelor’s Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA


Participants of the EPGCMM, on successful completion of the one year long programme, would be awarded the title 'Executive Post Graduate Certificate in Marketing Management (EPGCMM)' by IIMK.

Selection Procedure

The selection is based on scrutiny of applications and interviews through IOL platform

Programme Structure and Curriculum

Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours (186 hours though Interactive Learning Mode and 36 hours In-campus Mode). The 13 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Program Details

Fundamental courses: These provide the participants with the basic concepts underlying the Marketing Management function
  • Marketing Management
  • Marketing Research
Competency courses: These impart the skills and competencies that are needed to pursue key activities of the organization
  • Sales and Distribution Management
  • Marketing Communications Management
  • Product and Brand Management
  • Services Marketing
  • Business to Business Marketing
  • Consumer Behavior
  • Applications of Marketing Research
  • Internet Marketing
  • Customer Relationship Marketing
  • Retail Marketing
Integrative course: A capstone course that tries to integrate the learning in the program
  • Strategic Marketing

Fee structure – Interest-free installments

Application fees: INR 2,000/-
Programme fees (after selection): INR 1,75,000/- (all inclusive)

 Installment Amount INR Payment Schedule
 First Installment 1,10,000/-At the time of joining
 Second Installment 65,000/-After 3-4 months
 Total 1,75,000/- 

  • Total Program fees is inclusive of Programme fee ,Books, Study Materials and Exam Fees
  • All fees payable directly to Indian Institute of Management Khozikode
  • Service Tax to be charged extra if applicable

Important Dates

  • Online Application Start Date: 7th October 2014
  • Online Application End Date: 26th December 2014
  • Last date of receipt of application at IIMK: 31st December 2014
  • Date of Interview: January’2015
  • Declaration of the list of eligible candidates: Will be announced soon
  • Last date of offer acceptance & Fee Payment: Will be announced soon
  • First In-campus module: Will be announced soon
*Subject to change